endowments

You know what to do if your profit is negative, or just wrong, the cover is replaced by the media? How the media to cover your profit is only half the battle. Take the necessary steps to maximize the media control the message and the benefits that the press coverage through training and preparation for employees to manage.

Max King, president of the Heinz Foundation and former director of the Philadelphia Inquirer has some insightful tips to maximize media coverage of hisDays in the newspaper industry in recent Communications Network conference in Chicago, Illinois:

Being open and honest work in the media. Nonprofit organizations and foundations should be to include the contents in any balance public communication, including media relations, what works and what does not. If you do not cover what is not working, and how the organization tries to change the will of the press.

What this means for your nonprofit or foundation? Here are someIssues on which you posted, so the message when and if the fall in the press should inform the control:

Your organization does not do fund-raising goals this year.
Your organization is under investigation by the authorities.
They are cut accordingly to cut staff by 50%, and reductions in benefits.

Provide periodic training of media - training management and staff in key messages on how to avoid the pitfalls of overly aggressive reporter and sharehow the message of the organization, no matter what is asked.

Want to newspaper reporting, which reflects what your speaker actually said? If the TV stations, use your colleagues best quotes? Thus, media education is the best choice. Be sure to exercise regularly to keep skills sharp and news media.

Strengthening internal communication so that your organization know the management and staff, what and why. MakeI'm not surprised by their institution.

I would go to King's proposal will be recommended, a media update with a detailed description of how often develop by any means to inform key personnel and Chief Executive Officer for the news organization. The plan should be regular updates and emergency alerts.

I recently recommended to set a non-profit clients on Monday morning, the staff at the level of e-update on a high-level message only. This short e-mailis the President and also for those who wish to speak to the media, while ensuring that other employees feel included and are aware of the news that affects their work might work soon. It works great!

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